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About Me

Designer. Storyteller.
I am a passionate graphic designer and UX/UI enthusiast who thrives on storytelling and creativity in every project I undertake. I've honed my skills in crafting visually stunning and user-friendly designs while maintaining a solid narrative. Whether I'm working on a brand refresh or a website redesign, I love turning ideas into engaging and impactful experiences.

In life, I'm deeply committed to environmental sustainability and promoting inclusion in all aspects of life. When I'm not designing, you'll likely find me experimenting with new cocktail recipes and perfecting the art of mixology. I believe that great design, like a well-crafted cocktail, should be a perfect blend of creativity, passion, attention to detail, and empathy. Cheers to making the world a more beautiful and inclusive place, one design (and drink) at a time!
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Work Experience

2023 –

Freelance Graphic Designer

  • Creating brand guidelines and logo design for clients.

  • Consulting on website and social media user experience (UX).

  • Content creation for social media brand campaigns.

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2015-2023

Senior Graphic Communication Leader
IKEA US West, LLC

  • Spearheaded the design, planning, and implementation of IKEA store communication, ensuring alignment with brand identity and visual balance.

  • Formulated and executed innovative store communication strategies, consistently enhancing brand visibility.

  • Engaged with a local team of diverse stakeholders to develop and execute commercial campaigns targeting the local market, resulting in increased market engagement.

  • Conducted national training sessions for graphic designers, contributing to a unified national approach to onboarding and design consistency.

  • Managed cross-functional projects, integrating graphic communication with retail strategies to boost customer experience and operational efficiency.

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2021

Country Graphic Design Leader

IKEA North America Services, LLC

  • Led the design of impactful graphic communication, customizing global communication deliveries for diverse IKEA US customer omnichannel touchpoints.

  • Co-created with retail design team stakeholders to conceptualize and produce compelling print and digital content, driving consumer engagement across all fifty-two US IKEA stores and web platforms.

  • Showcased innovative workgroup initiatives to a national audience, effectively communicating the team's strategic contributions and achievements.

  • Transformed existing library of communication carriers to current brand standards, ensuring a cohesive and contemporary visual identity.

Education

2020 –

Certificate in UX Design
UC San Diego Extension

Currently pursuing a certificate in UX design. Have completed coursework in UX research, design principles, UI design, and Python. Have produced several successful UX/UI projets and case studies. Check out my academic portfolio for some examples of my work.

2009-2013

Master of Architecture
NewSchool of Architecture & Design

I fought hard and won a Master's in Architecture a few years back. It was a fully immersive experience in design and I've carried learnings and lessons from my time there into all my work since then. This is where I had my first experience with graphic design and fell in love with it.

2003-2007

BA in Women's Studies

Minor in Film
San Diego State University

I fell in love with social justice my first time walking into a Women's Studies classroom. During my time there I focused my studies on LGBTQIA+ representation in media, and completed an undergraduate thesis on that topic. I graduated suma cum laude from the University Honors Program.

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