Employer Branding Campaign

Objective
Collaborated with a cross-functional team of recruiters and designers to create a visually compelling recruitment strategy for IKEA US stores.

Problem
Country-wide need for staffing in IKEA stores was identified by top company leadership.

Process
Formed a work group with stakeholders in recruitment and human resources. Adapted IKEA global collateral to fit the US market needs.

Solution
The final print and digital designs used bold eye-catching colors to grab attention, while maintaining IKEA's simple, minimalist approach to design and tone of voice.

Outcome
US market collateral was successfully launched via web, email, and social platforms. Print media was negotiated with the vendor and successfully distributed to market stores to use as needed.