Small Business Expo

Objective
Develop a series of trade show elements to promote IKEA for Business services to small businesses at the Small Business Expos in San Diego and Los Angeles to generate sign-ups for the IKEA for Business program.

Problem
Generate market awareness of what IKEA can do for small businesses, as well as introduce the industry to the IKEA for Business loyalty program.

Process
Collaborated with field partners in interior design, sales, and marketing to create inspirational booth graphics and promotional collateral.

Solution
Large-scale inspirational IKEA business furnishing backdrop with IKEA for Business tag line (Your business. Your way.) Standing signs with information about the array of business services, and various other promotional collateral.

Outcome
Generated substantial interest in both expos, resulting in an increase in LA and San Diego market sign-ups for the IKEA for Business loyalty program.